Greetings and welcome to your library research course guide. This guide contains the research tools you will need to successfully complete this course. Explore it fully to make certain you have utilized all of the sources necessary to excel in this class!
The most important reading material for this course is the assigned textbook: Strategic Brand Management: Building, Measuring and Managing Brand Equity. Kevin Lane Keller, Fourth edition. 2013. Pearson Education, Inc. ISBN13: 978-0-13-266425-9.
Learning Objectives for this course are:
To remain focused and on track consult your Course Syllabus often: