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Marketing Research Guide: Citing Sources

Why do I need to cite my sources?

Properly citing your sources is absolutely necessary in order to assign credit to appropriate sources of information and to avoid committing plagiarism! This is an important responsibility that you must fulfill!

What is plagiarism? According to the Oxford English Dictionary, plagiarism is "The action or practice of taking someone else's work, idea, etc., and passing it off as one's own." This applies to written works, music, art, and other created or composed works. If you use any portion of another person's work, including ideas, words, phrases, sentences, paragraphs, lyrics, music, images, etc, without giving them credit, you are essentially representing their work as your own. This is plagiarism. Even if you commit plagiarism unintentionally by accidentally forgetting to cite a source, it is still plagiarism and it is still illegal!

For a thorough explanation of plagiarism, see Plagiarism 101

Mendeley

Mendeley can organize papers and citations allowing you to read papers, insert citations into Word documents, and automatically create a bibliography in multiple citation styles. Download the desktop app for free.

Some features

  • Automatic synch with watched folders (I save the PDF, Mendeley sucks it up).
  • Easy creation of project folders.
  • Write-n-Cite plugin for Word that allows easy citation addition and bibliography creation.
  • "Save to Mendeley" bookmarklet adds citations from your web browser.
  • Can search documents withing Mendeley - including full text if available.
  • Can edit citations and reference styles easily.
  • Free app and free account. (2 GB storage – about 2500 citations worth of data)
  • Social functions for document discovery.

Mendeley Tour

This video is a tour of Mendeley's many admirable features. It has been edited so you do not have to watch pages load. This video is best experienced in HD on YouTube.

Citing Datasets

Like all resources, datasets should be cited whenever they are used in a publication, paper, presentation, or assignment. Here are some guides to citing data: