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Company and Industry Research: SWOT Analyses

SWOT Analyses

The easiest path to SWOT Analyses for various companies is through Business Source Complete.

1) Select the "Company Information" tab on the top blue tab bar

2) Enter the name of the desired company in the search box

3) Search for that company

4) Find the exact company you seek in the results list. Note that the results list will contain subsidiaries. The main or parent company is usually number "1" in the list.

5) Follow the link for that company

6) Find and follow the "SWOT Analyses"  link in the left hand box

7) Note also other useful links to "Industry Profiles", "Country Reports", and "Market Research Reports"

Subject Librarian

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Jeffrey Franks

Bierce Library, 179A