These databases are your best portal to news, magazine, trade, and scholarly journal articles that will provide the information you need on companies and their brands, including marketing and brand strategies, initiatives, performance, trends, market position, as well as how brand identity, integrity, resonance, and equity were developed. You can also find articles on consumer preferences and behaviors.
1. Begin by searching the company name in the first search box. If there are a large number of results, try using the drop down box to specify that the company name appear in the title (TI) of the article.
2. If the result list is extensive, add an additional search term in the second box; begin simply by adding the following one at a time:
3. In instances when the addition of the above terms do not narrow results to a manageable level, try some of the terms in the box to the left.
Suggested Search Terms for Consumer Analysis
Suggested Search Terms for Groups of Consumers
Suggested Search Strategy for Brands or Products
Use any of the above suggested search terms with the name of a brand, company, product, or product line in order to retrieve articles on a specific aspect of consumer analysis or group of consumers.