Starting a Law Practice

A complete encyclopedia of business development training techniques, indispensable advice for law firm management, partners, and associates looking to successfully bring in clients.

To staff, or not to staff; When you're the lawyer, secretary, receptionist, and janitor; Suite alternatives to staffing; Outsourcing legal research and writing projects; Motivating lawyers and employees in the small law office; Ethics of working with legal assistants.

The hardest part : asking for business -- Your rainmaking team -- Rainmaking with the client in mind -- Tools for Rainmaking -- Brand identity for lawyers / Corrine Cooper -- Making rainmaking part of your daily practice -- The ten most common ethical rainmaking mistakes lawyers make / Barbara Glesner Fines.

For beginners, the field guide provides practical advice on how to develop basic skills and build confidence. Intermediate-level business developers will benefit from self-assessment tools that provide clear insight into what they are doing well and what they need to do differently, with specific tools and resources that will help them improve. Advanced-level business developers will benefit from advice about sophisticated techniques not currently available elsewhere in published materials geared to the legal profession.

Also on Akron Law Digital

No matter the size of your law firm, this pragmatic book shows you how to utilize client surveys, Web sites, brochures and collateral pieces, databases, newsletters, direct mail, seminars, special events, advertising, public relations, proposals, presentations, and interviews.

An introduction to social media -- Why social media is gaining traction with lawyers -- Busting the legal profession's ten myths of social media -- The categories of social media platforms -- Choosing social media tools -- Goal : networking and building relationships -- Goal : locate information to support your areas of practice -- Goal : gain competitive intelligence and customer feedback -- Goal : showcase your expertise -- Goal : branding yourself or your law practice -- Goal : increasing SEO [search engine optimization] and improving the quality of leads -- Getting setting up -- Best practices -- Social media concerns unique to large firms and trial lawyers -- The ethics of social media -- The legal issues related to social media.