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Consumer Behavior MKTG 355 Course Guide

Key Databases for Consumer Research

These databases contain various types of research relative to consumer behavior topics. Business Source Complete is a good place to begin for current information on companies, brands, products, industries, and markets. Consult all of these databases to achieve a better outcome in answering your research question.

Additional Databases

Depending upon the nature of your topic Information from the following databases can help to answer additional questions and round out your research.

Additional scholarly research on the psychology and sociology of consumers and consumerism may be found in the following databases:

Electronic Journal Collections

These e-journal collections are an additional source of full-text articles.Simply enter your search terms in the search boxes and review your results.

Agencies and Organizations

Case Studies