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Consumer Behavior 6600-355 Course Guide: Consumer Behavior Sources

Databases

The following databases will provide you with various types of research relative to buyer behavior. Your choice of databases will depend somewhat on the focus of your research, however, Business Source Complete is a good place to start. For best results search multiple databases!

Additional scholarly research on the psychology and sociology of consumers and consumerism may be found in the following databases:

Agencies and Organizations

Case Studies

Online Journal Collections

These databases are a little different than the subject databases. Search a specific category of journals or a specific journal to retrieve a full-=text article. Try them both!