LibGuides: Consumer Behavior 6600-355 Course Guide: Consumer Behavior Sources

Databases

The following databases will provide you with various types of research relative to buyer behavior. Your choice of databases will depend somewhat on the focus of your research, however, Business Source Complete is a good place to start. For best results search multiple databases!

Business Abstracts with Full Text
Offers a broad assortment of full text articles from business magazines and scholarly journals. A comprehensive source of business information for all levels of researchers, including students, faculty, and practicing professionals.

1981-
Business Source Complete
The most comprehensive scholarly business database with a large percentage of full-text material from journals, conference proceedings, investment research, industry, market research, and country reports, SWOT analyses and more.

1886-
Factiva
To access off campus connect via VPN. Instructions on how to do this can be found here VPN Setup. Please contact us if you experience any difficulties

Financial data including stock quotes, company comparisons, financial snapshots, SEC filings, interactive charting, and historical market information. Includes full-text Wall Street Journal (1979 - present), New York Times (1980 - present), Washington Post, Newsweek, Business Week, Forbes, and Fortune.
IBIS World
Provides access to Industry Market Research Reports, including vital information on every industry in the U.S. Economy.
Mergent Intellect
A new Mergent product that provides enhanced access to the same information found in D&B’s Hoover’s Online and First Research, plus access to Key Business Rations and Industry Norms. Retrieve public and private U.S and international business data, industry news, facts and figures, executive contact information, and industry profiles. Intellect company profiles incorporate ALL of the data found in Hoovers Online, plus corporate tree information and the ability to download/print company profiles. Intellect’s Advanced Search contains the same search markers as HOL, plus the Geo Mapping area, ability to download up to 20,000 records (2000 is default) and “Save Search” template builder. Also provides access to contact information for over 210 million U.S. consumers using WhitePages Pro data.
Mergent Online
A professional-strength research tool that tracks more companies in more countries than any other database. Includes both U.S. and International Company Data and Annual Reports.
Mintel
A rich source for market research and analysis.
SBRnet
A comprehensive online platform of nationwide sports business, sports marketing and sports marketing analytics, using syndicated custom and proprietary research for professional and college sports, consumer research, industry reports, and licensed industry articles.

Additional scholarly research on the psychology and sociology of consumers and consumerism may be found in the following databases:

PsycINFO
Key resource for scholarly journal articles, book chapters, books, and dissertations in the behavioral sciences and mental health.

1800s-
Psychology and Behavioral Sciences Collection
Includes full-text titles covering topics such as emotional and behavioral characteristics, psychiatry & psychology, mental processes, anthropology, and observational and experimental methods.

1965-
Sociological Collection
Provides comprehensive coverage in all areas of sociology, including social behavior, human tendencies, interaction, relationships, community development, culture and social structure.

1965-
SocINDEX with Full Text
Provides comprehensive coverage of sociology and related areas of study.

1895-

Agencies and Organizations

American Community Survey
The American Community Survey (ACS) helps local officials, community leaders, and businesses understand the changes taking place in their communities. It is the premier source for detailed population and housing information about our nation.
Consumer Expenditure Survey
Provides data on expenditures, income, and demographic characteristics of consumers in the United States.
Current Industrial Reports
In-depth industry reports from the U.S. Census Bureau.
Nielsen Insights
Heavily used by the media industry. Provides data on what people listen to and watch, by measuring across all channels and platforms⁠—from podcasts to streaming TV to social media.
Pew Research Center
Source of nonpartisan facts/data obtained through public opinion polling, demographic research, content analysis and other data-driven social science research.
U.S. Census Bureau
The leading source of quality data about the nation's people and economy. All data from the U.S. Census Bureau is also available through DataPlanet; most recent data is available through Statista.

Case Studies

Sage Business Cases
For Faculty: Here are the instructions to access the teaching notes . Please contact us for the verification code.

SAGE Business Cases is a robust digital collection of business cases providing faculty, students and researchers with unlimited access to thousands of authoritative cases from over 100 countries. The collection spans a wide range business and management disciplines from leadership and entrepreneurship, to family business and women in leadership. Most cases include teaching notes and discussion questions to ensure effective classroom use.

Online Journal Collections

These databases are a little different than the subject databases. Search a specific category of journals or a specific journal to retrieve a full-=text article. Try them both!

Electronic Journal Center
Multi-disciplinary collection of full text academic journals.
JSTOR: The Scholarly Journal Archive
Complete digitized back runs of core scholarly journals.

1600-