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B2B Marketing: MKTG 460 Course Guide

About this Guide

This guide was created for students enrolled in the B2B Marketing  course. It contains research advice and links to specialized information resources needed for completing assignments, papers, and projects. Most of the databases linked in this guide require a UAnet ID and password for access. The information they contain cannot be retrieved with a search engine. Use these resources to succeed in this course! You can also consult with the Business Subject Librarian, either via e-mail or through in-person consultation for additional assistance with these resources or your papers and projects.Good luck and enjoy!


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