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B2B Marketing: 6600 460 Course Guide: e-Books

Locating e-Books on B2B Marketing

The easiest way to find books on this topic is to conduct a keyword search in the UA Libraries Catalog, using terms such as "B2B" or "industrial marketing" or "business to business marketing". You can also try a "Subject" search to locate appropriate subject headings, the most relevant being "industrial marketing". Another path is to click on the links below to UA Library's e-Book subscriptions and conduct a keyword search.

Electronic Book Collections