Skip to Main Content

B2B Marketing: MKTG 460 Course Guide

Statista

Use the search term "B2B marketing" to locate reports and data on various aspects of B2B marketing. Statista is a statistic portal that provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.  Includes market research reports, trade publications, scientific journals, and government databases.

Once you are signed into Statista you can access these helpful pages:

Getting Started: Note the many topics in the menu on the left!

Tips for Better Search Results

Search Function

Refining Your Search

Charts, Graphs, and Other Visualization Options

Download Format Options