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This guide was created for students conducting marketing research. Here you will find research advice and links to specialized information resources needed for completing assignments, including papers and projects. Most of these specialized resources are subscription databases provided by the University Libraries and OhioLINK, and require a UAnet ID and password to access them. They contain an enormous amount of proprietary information that cannot be retrieved using a search engine.
For a summary of current services and basic resouces provided by the University Libraries click the link below:
The first in a series of self-paced instructional modules designed to help students successfully engage with University Library services and resources. This module focuses on the basics of library research as well as essential library services. This module takes about 20 minutes to complete and upon successful completion you will receive a certificate.
The second in a series of self-paced instructional modules designed to help students successfully engage with University Library services and resources. This module focuses on understanding the nature of information and how to discover needed information.