This guide was created for students conducting marketing research. Here you will find research advice and links to specialized information resources needed for completing assignments, including papers and projects. Most of these specialized resources are subscription databases provided by the University Libraries and OhioLINK, and require a UAnet ID and password to access them. They contain an enormous amount of proprietary information that cannot be retrieved using a search engine.
For a summary of current services and basic resouces provided by the University Libraries click the link below:
