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Consumer Behavior 6600-355 Course Guide: Getting Started

What's in this research guide?

This guide has been created specifically for the Marketing Research course 6600:335. It contains links to the resources you will need in order to not only succeed, but excel in this course. The guides and tutorials below will help you understand and navigate data resources and you can consult with the Business Subject Librarian, either via e-mail or through in-person consultation, for additional assistance with resources or your papers and projects. Good luck and enjoy!