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Marketing Principles MKTG 205

About this Guide

This guide was created for students enrolled in the Marketing Principles course. It contains research advice and links to specialized information resources needed for completing assignments, including papers and projects. The specialized subscription databases linked in this guide are provided by the University Libraries and OhioLINK, and require a UAnet ID and password to access them. These databases contain a vast amount of proprietary information that cannot be retrieved using a search engine.