Starting a Law Practice

The steps outlined are straightforward, strategic, and significantly important for your practice's long-term health and viability. The authors identify strategies to keep your clients and help you grow your business, including:
Focusing on your clients; Using value to create a foundation of loyalty; Mastering communication techniques to build a client-centric practice; Researching and understanding your current practice; Building and growing your practice.

How to design an effective information management system -- How to choose your clients well -- How to implement a fail safe case management system -- How to implement an integrated timekeeping, billing, and collection system -- How to choose your employees well -- How to treat your employees well -- Marketing secrets -- Manage the firm like a business -- Know your numbers -- You need professional help -- Law firm ecosystem

How lawyers get clients -- Relationship building for referral success -- Understanding referrals and the referral process -- Creating business relationships with referral sources -- Getting and managing referrals -- Networking--feeding acquaintances into the referral funnel -- Networking-event skills -- The role of marketing in business development -- Putting it all together.

Substantively expanded to address distinct issues for law firms, solos, government attorneys, and corporate counsel, the detailed table-of-contents directs you to the topics most pertinent to your practice: from billing to forming alliances to enhancing your web site. Through the Client's Eyes was written to help you build on the foundation you've already established in your profession -- whether you're a new attorney or further advanced in your career. Surpassing the sales cliché to "put the client first," it teaches you how to anticipate your client's human needs, and how to redeem yourself and your practice in the process.

To help your interactions with those current and potential clients, ABA Fundamentals: Understanding Your Business Clients is organized around concepts and issues that arise in the day-to-day activities of managers:
Corporate Finance; Business Strategy; Human Resource Management; Marketing; Corporate Governance; Risk Management and Compliance; Intellectual Property; Mergers, Acquisitions, and IPOs.